During the summer of 2025, I worked as a Creative Marketing Intern at Premier Truck Rental, contributing to a variety of design and marketing initiatives as part of the company’s rebranding efforts. I assisted with photography, taking and isolating product images for the new website, designed visually engaging case studies to showcase services, supported internal events with creative materials, and developed digital advertisements for the Compact Maverick Pickup, highlighting its features through dynamic visuals. This internship allowed me to apply both creative and technical skills in a professional environment, gaining hands-on experience in product photography, branding, and marketing design.
In my work creating website assets, I focused on isolating and refining imagery for upfits and trucks to produce clean, versatile visuals for digital use. This process involved carefully selecting and extracting vehicles from their original backgrounds, then refining edges, lighting consistency, and overall image quality to ensure a polished and professional appearance. I paid close attention to maintaining accurate detail on complex elements such as truck frames, attachments, and equipment, while also optimizing images for web performance and clarity. By standardizing these assets, I helped create a cohesive visual system that allows upfits and trucks to be showcased clearly and consistently across the website, enhancing both usability and overall brand presentation.
I also supported internal communications and social media content by capturing photography for company events and day-to-day initiatives. My focus was on documenting authentic moments that reflect the culture, energy, and people behind the organization, while maintaining a consistent visual style aligned with brand guidelines. I composed and edited images with attention to lighting, framing, and storytelling, ensuring each photo felt both natural and professional. These assets were then used across internal platforms and social media posts to engage employees and external audiences, helping to visually communicate company events in a clear, compelling, and cohesive way.
I also contributed to designing case study layouts for the website, focusing on creating clear, structured, and visually engaging page experiences. My approach emphasized strong hierarchy and intuitive flow, ensuring that each case study effectively guided users through the project story, from overview and process to final outcomes. I worked with grid systems, typography, and spacing to establish consistency across pages while still allowing flexibility for different types of content such as imagery, text, and data. By balancing visual storytelling with usability, I helped create layouts that not only highlight the work in a compelling way but also make the information easy to navigate and understand.